A daily newsletter summarizing recent activity & interesting start-ups globally
RECENT NOTABLE ACTIVITY – TRADITIONAL ADVERTISING
- BrigthLine, an interactive advertising platform for connected TV and OTT raised $20M Series A from Pivotal Capital and Fundamental Global Investors chairman Joe Moglia – Link
- Honeycomb, a video and TV ad-management platform raised $3.67M Series A from VC Beringea and other HNIs – Link
- TVision, a cloud-based tool which allows advertisers to measure viewer engagement in TV ads raised $6.8M Series B led by Accomplice along with participation from Golden Venture Partners, Jump Capital and ITOCHU Technology Ventures – Link
- EverThere, Ad-network for event advertising raised $1.8M Series A led by ElevatorFund – Link
- OutdoorPlus – a digital OOH Ad-network raised undisclosed PE funding from Inflexion PE – Link
- Invidi Technologies, a targeted TV advertising platform has been acquired by AT & T for an undisclosed amount – Link
LEADER BOARD – TRADITIONAL ADVERTISING
TV Advertising
Interactive
Ensequence (2000, NYC, $123M) – Enables programmers, advertisers and distributors to create and deploy interactive TV experiences. Backed by Myrian Capital, Westbury Partners.
Ad Network
Simulmedia (2008, NYC, $58M) – Provides digital ad targeting platform for linear televisions. Backed by Avalon Ventures, Union Square Ventures, Time Warner.
SSP
Visible World (2000, NYC, $41M, Acq) – Programmatic TV ad supply side platform which automates RFP submission, proposal creation, yield optimization, scheduling and ad insertion for broadcasters and cable networks. Acquired by Comcast in 2015. Backed by Grey New York, WPP, Leucadia National, Edgewater, Comcast Ventures, Adams Street Partners, AllianceBernstein, Dawntreader Ventures.
Ad Insertion
INVIDI Technologies (2000, Princeton, $128M) – Provides software applications for addressable and targeted advertising in TV. Backed by Experian, EchoStar, Verizon, EnerTech Capital, Google Ventures, Interwest, DIRECTV, Westbury Partners, Menlo Ventures, BDC, NBCUniversal, Motorola, GroupM.
Analytics
iSpot.tv (2012, Seattle, $27M) – Provides brands and real-time data about ad campaigns that are running on TV using proprietary audio and video fingerprinting technology. Backed by TL Ventures, Insight Venture Partners, Madrona Venture Group.
Data Provider
FourthWall Media (1999, Dulles, $20M) – Provider of television data services that includes collection, processing, analysis and distribution of television viewership data. Backed by Sevin Rosen Funds, SCP Partners.
Enabler
Extreme Reach (2007, Needham, $196M) – Enables advertisers and agencies to manage, execute, and track advertising campaigns across all video mediums and provides a single-source solution that includes both ad serving and direct delivery of ad creative. Backed by Greycroft Partners, Village Ventures, Long River Ventures, TD Bank, Spectrum Equity.
Out of Home Advertising
Ad Network
Right Angle (2004, Dubai, $47M) – Out of Home media development and management company which associates with public institutions to develop and manage the OOH infrastructures and provides media in transit advertising, street furniture, billboard advertising. Backed by Amwal AlKhaleej, UTI Ventures.
In Transit
adverCar (2011, SF, $2M) – Out of home transit media company which enables the advertisers to target neighbourhoods, commuter routes, and shopping centers within a specific zip code, region or DMA. Backed by 1-800-FLOWERS, Branford Castle Private Equity, Canaan.
Enabler
AdMobilize (2012, Miami, $4.4M) – Offers a plug and measure analytics platform for out of home, digital signage advertising and retail stores. Backed by Azoic Ventures Inc, Rokk3r Labs.
Digital Out of Home Advertising
Ad Network
Focus Media (2003, Shanghai, $272M) – Digital OOH advertising company which operates media for advertising on commercial buildings, in-store, apartment elevators, large-scale outdoor LEDs, cinema advertising. Backed by CBC Capital, CDH Investments, CITIC Capital, ePlanet Capital, SoftBank, Fosun Venture Capital Investment, Milestone Capital, WI Harper Group, KTB Ventures, Goldman Sachs, UCI, DFJ, Fortune Ventures, TDF Capital.
In Transit
Touch Media (2003, Shanghai, $16M) – Provides in-taxi advertising using interactive touch screen enabled platform. Backed by Qiming Ventures, Mustang Ventures, HSR Ventures, UMC Capital, Qiming Venture Partners, Jubilant Worldwide.
Enabler
YCD Multimedia (1999, NYC, $26.5M) – Provider of in-store digital media solution that includes content authoring, management, distribution, security and playback solutions. Backed by Viola Credit, Pitango Venture Capital, Arts Alliance Ventures, Carmel Ventures, Opus Capital.
Ad Platform
TargetCast Networks (2001, San Ramon, $27M, Acq) – Provides venue operators, restaurants to create and post their own and custom designed promotional messages directly on television sets. Acquired by Brite Media Group in 2011. Backed by Claremont Creek Ventures, DFJ.
Audio Advertising
Ad Network
Jelli (2008, San Mateo, $38M) – Programmatic radio advertising platform that automates advertising for brands and radio network operators. Backed by First Round Capital, TriplePoint Capital, Battery Ventures, Intel Capital, Relay Ventures, Universal Music Group, Clear Channel Communications.
Ad Platform
XAPPMedia (2012, Washington DC, $9M) – Provides interactive audio ads that connect consumers directly with the brand and the consumers can respond to ads using their voice. Backed by private investors.
MultiChannel
Ad Network
Radiate Media (2008, Philadelphia, $38M) – Provides advertising placements related to local news, traffic and weather content based on the location through its Radio and TV sponsorship ads. Backed by Ulu Ventures, vSpring Capital, Level Equity, Greycroft, Kickstart Seed Fund, Signal Peak, Crescendo Venture Management.
Leader board includes all the top funded, IPO and successfully running bootstrapped companies along with their location, founding year and funding amount.
For latest updates, visit Traditional Advertising feed.