Tracxn – Analyst Notes # 1166 – Marketing Tech

A daily newsletter summarizing recent activity & interesting start-ups globally 

RECENT NOTABLE ACTIVITY – MARKETING TECH

• Unomy, a sales an marketing intelligence platform, has been acquired by coworking space giant WeWork, as the latter looks forward to expand into serving Fortune 500 class customers. Link
• Amplitude, an analytics platform for product teams, has raised $30M in a Series C round led by IVP. Link
• Jebbit, a declared data collection platform, has raised $6.8M in a Series A round led by Manifest Investment Partners. Link
• Parse.ly, an analytics platform for publishers, has raised $6.8M in a Series B round led by its existing investors Grotech Ventures and Blumberg Capital. Link
• Evergage, a real time user engagement and personalization platform, has raised $10M in a Series C round led by Arrowroot. Link
• Bizible, a revenue attribution and planning platform, has raised $8.1M from its previous investors Scale Venture Partners, Madrona Venture Group, and Square 1 Bank. Link
• DeepCrawl, a search engine optimization solution, has raised $2.2M in a Series A round led by Beringea, with participation from private investors. Link
• LimeTray, a marketing and technology solutions provider for restaurants, has raised an undisclosed amount from JSW Ventures. Link
• Hustle, an SMS marketing platform, has raised a $8M Series A round led by Social Capital with participation from existing investors. Link
• 3C Interactive, a mobile marketing platform, has acquired Prime Message Mobile Marketing business unit from CellTrust Corporation. Link
• Awin and Affilinet, affiliate network subsidiaries from Axel Springer and United Internet, will merge. Link
• Crownpeak, a digital experience management platform, has aquired Digital Governance Solutions provider Evidon. Link
• Power Post, a content marketing platform, has acquired content marketing agency Social Media Beast. Link
• Vista Equity Partners has completed its acquisition of Lithium, a digital customer experience technology provider. Link
• Cloud IQ, an ecommerce optimization platform, has raised $5.2M from PayPal, Nauta Capital, Juno and Finance Wales. Link
• The Big Willow, a platform to discover off-site prospects with purchase intent, has raised $1M in convertible debt financing led by Connecticut Innovations and Stonhenge Growth Capital with participation from private investors. Link
• Shelf, a content collaboration and management platform, has raised $2.2M in seed funding from SeedInvest, CT Innovations, and NY Angels. Link
• Follow Analytics, a mobile marketing suite, has raised $10M from an undisclosed investor. Link
• Hubspot, a marketing automation suite, has acquired Kemvi to leverage Kemvi’s AI capabilities into its platform. Link
• Node, an Account Based Intelligence platform, has raised $10.8M in financing from Mark Cuban, NEA, and Canaan Partners. Link
• SimilarWeb, a website analytics and competitive intelligence playform, has raised $47M led by Vioa Growth taking its post-money valuation to $800M+. Link
• Synthesio, a social monitoring and analytics suite, has acquired Social Karma. Link
• Acrolix, an AI enabled enterprise content creation software, has announced a majority acquisition and growth equity from Genui in a deal valued at $60M. Link
• SuperAwesome, a marketing automation platform to target kids, has sold a minority stake for an undisclosed amount to Mayfair Equity Partners. Link
• Zanroo, a social media monitoring and analytics solutions provider, has raised $7.4M from Shift Ventures. Link
• Dynamic Yield, a digital experience personalization platform, extended its Series C funding by $9M from La Maison and Deutsche Telekom Capital Partners taking the total funding raised in this round to $31M. Link
• Integrate, a marketing orchestration platform, has raised $8M led by Iron Gate Capital. Link
• Algomizer, a search engine advertisement solution, has acquired Linkury for $11M plus options. Link
• Zeta Global, a marketing technology solutions provider, has acquired AI enabled marketing automation platform Boomtrain. Link
• Impartner, a relationship marketing platform, has raised $15M from Emergence Capital. Link
• Synthio, a data solutions provider, has raised $8.5M in a Series C round led by Fulcrum Equity Partners. Link
• Quill, a content creation platform, has raised $13M from Smedvig Capital and Panaromic Growth Equity. Link
• Nosto, an ecommerce personalization platform, has received a $17M from European Investment Bank. Link
• Quark, a content automation platform, has been acquired by Parallax Capital Partners. Link
• Bitly, a URL shortening platform, has announced majority acquision by Spectrum Equity in a deal valued at $63M. Link

SOME INTERESTING STARTUPS FOUND

Affect Lab (2017, Bangalore) – App based market research solution which leverages human emotions to churn out actionable insights for product teams.
Deep Brand (2017, Warsaw) – AI enabled content monitoring solution which allows businesses to analyze brands and products in the visual web. In beta mode as on Aug 2017.

LEADER BOARD – MARKETING TECH

Omni-Channel Marketing – Suite 
Marketo (2006, San Mateo, IPO, Acq.) – Provides cloud-based software for automated marketing to engage visitors on multiple channels. Features include in-bound marketing, lead scoring and lead management, visitor tracking and CRM tools. Went public in 2013. 
Salesforce (1999, SF, IPO) – SaaS platform for Marketing, sales and service operations. Offers customer data integration and engagement tools. Went public in 2004.
Hubspot (2006, Cambridge, IPO) – Offers an integrated platform which provides inbound marketing software for businesses. Features include lead management, landing page optimization, social integration and email marketing. Went public in 2014. 

Email Marketing
Campaign Monitor (2004, Sydney, $250M) – Provides an email marketing platform with customizable templates, A/B testing, Dynamic Content, Social Sharing and mobile ready capabilities. Backed by Insight Venture Partners. 
ReturnPath (1999, NYC, $97M) – Offers an email marketing solution that includes email optimization to ensure deliverability of emails, other features include inbox monitor, reputation monitor, inbox insight, inbox preview, email client monitor, and email fraud protection. Backed by BVP, Costanoa VC, Foundry Group, Vista Equity Partners and Union Square Ventures.
MailChimp (2001, Atlanta) – Provides an email marketing service to send email newsletters, manage subscriber lists, and track campaign performance. Offers integrations with systems such as PayPal, Google Analytics, Shopify, Magento and Salesforce. 

Social Suite
Hootsuite (2008, Vancouver, $225M) – Social media management system for businesses and organizations to collaboratively launch and manage campaigns across multiple social networks. Backed by Insight Partners, Accel and Omers Ventures.
Sprinklr (2008, NYC, $239M) – Full suite of social media management tools to post across social networks and measure engagement for enterprise. Backed by Battery, Iconiq and Intel Capital.
LiveWorld (1996, San Jose, IPO) – Services and software company that enables brands to enhance the customer experience in social media. Provides strategy, campaign management, content moderation, customer engagement, customer service, and social analytics and listening tools. Went public in 1999.

Campaign Management
Opal Labs (2010, Portland, $26M) – Planning, collaboration and management platform for brands to distribute marketing content across multiple social channels. Backed by Madrona Venture Group.
Buffer (2010, SF, $4M) – Platform to schedule social media posts to Twitter, Facebook, Pinterest, LinkedIn & Google+. Backed by RedSwan VC and Collaborative Fund.

Analytics
Adobe (1982, San Jose, IPO) – A comprehensive social media marketing platform that provides analytics on content performance and extracts customer intelligence. Went public in 1986.
Dataminr (2009, NYC, $180M) – Tools to extract value from social media for clients in the finance and government sectors. Backed by Fidelity, Venrock and Institutional Venture Partners.
Opera Solutions (2004, Jersey City, $122M) – Tools to extract and apply insights from complex data environments in the financial services, healthcare, travel, hospitality, retail, and telecommunications industries. Backed by Wipro, Tola Capital, SilverLake and Accel.

Social Monitoring
Brandwatch (2007, Brighton, $64M) – Media Monitoring tool to analyze and utilize social media conversations in marketing. Backed by Nauta Capital, Highland Capital Partners and Partech Ventures.

Social Monitoring – Competitive Intelligence
TrackMaven (2012, Washington DC, $16M) – Tools to automatically aggregate competitive intelligence data from paid, earned and owned media channels. Backed by NEA and Bowery Cap.

Social Monitoring – Brand Protection
Reputation.com (2006, RedWood City, $88M) – Tools to help businesses and individuals in improving search results, protect privacy, and get more positive customer reviews. Backed by August Capital, Jafco Ventures, KPCB, BVP and Insight Partners.

Customer Data Platform
Zeta Global (2007, NYC, $312.58M) – Provides a marketing platform that unifies customer data from disparate sources for multi-channel engagement. Backed by Franklin Square Group, GCP Capital Partners, GSO Capital Partners and Madison Capital Funding.

Content Marketing Suite
Newscred (2008, NYC, $87M) – Content marketing and syndication platform that connects publishers and brands. Backed by InterWest Partners, FTV Capital, Mayfield, FirstMark Capital and IA Ventures.
Seismic (2011, CA, $64.5M) – Enterprise sales enablement and content management software provider. Backed by General Atlantic, Jackson Square Ventures and JMI Equity.
ScibbleLive (2008, Toronto, $59M) – End-to-End SaaS based content marketing platform to create, distribute and measure content. Backed by SummerHill, Rogers VP, BlueCloud Ventures and Georgian Partners.
Pulsepoint (2011, NYC, $43.5M) – Advertising technology platform that fuses programmatic targeting, distribution and optimization with content marketing. Backed by SVB, DFJ, VantagePoint Capital and Updata Partners.

Content Creation
Persado (2012, NYC, $66M) – Email Content Optimization platform using Machine Learning. Backed by American Express Ventures, Bain Capital, Citi Ventures and StarVest Partners.
Narrative Science (2010, Chicago, $29M) – Analyzes data and transforms it into narrative reports using NLP and Machine Learning. Backed by Battery, Sapphire and Jump Capital.
Captora  (2012, Mountain View, $27M) – Platform to identify product demand and push relevant content. Backed by Bain Capital and NEA.
Skyword (2010, Boston, $25.5M) – Marketplace for influential writers, designers, and videographers. Backed by Cox Media Group and Progress Ventures.

Content Curation 
Martini Media (2008, NYC, $41M, Acq.) – Digital media and content Marketing platform for engaging the Affluent and the Influential. Backed by Venrock, Granite Ventures, Reed Elsevier Ventures, and Silicon Valley Bank. Acquired by Evolve Media in 2015.
Ahalogy (2012, Cincinnati, $20M) – Platform to source, optimize and publish content on Pinterest. Backed by CincyTech, North Coast Angel Fund, Vine St. Ventures, The Brandery, Hyde Park Venture Partners, Origin Ventures, Silicon Valley Bank and JobsOhio.

Content Workflow
Percolate (2011, NYC, $74.5M) – SaaS platform for planning, execution and publishing marketing campaigns. Backed by LSVP, Sequoia, GGV, First Round and Lerer Hippeau Ventures.
Kapost (2010, Boulder, $19M) – SaaS based workflow management system for creating and pushing branded content. Backed by Access VP, Cue Ball, Iron Gate and Salesforce Ventures.

Mobile Marketing Suite
Localytics (2008, Boston, $60M) – Provides a lifecycle engagement platform for web and mobile apps. Allows marketers to gain insights into app user behavior, and create automated marketing programs through targeted push and in-app messaging, and a personalized in-app experience. Backed by Foundation Capital, Sapphire Ventures and Polaris Partners.

Referral Automation
Influitive (2010, Toronto, $50M) – Provides a platform to manage and mobilize customer advocates in a central location to enable referral leads, reference calls and social media advocacy. Backed by Georgian Partners, HWVP, Converge Venture Partners and Relay Venture Partners.
Extole (2009, SF, $48M) – Provides a social media customer acquisition platform through referrals, promotions and testimonials. Backed by Trident Capital, Scale Venture Partners, Redpoint, Shasta Ventures and NVP.

Account Based Marketing
Radius (2009, SF, $133M) – Predictive marketing and sales platform for sales professionals to reach over 20M SMBs. Backed by Founders Fund, Glynn Capital, SalesForce, AME Cloud Ventures, BlueRun Ventures, American Express, SLow Ventures, Western Technology Investment and Comcast Ventures.
Bloomreach (2009, Mountain View, $97M) – Offers a big-data ML based engine to analyse customer interaction data and provide personalized product recommendations and web experiences. Backed by Bain Capital, NEA, Lightspeed Venture Partners, SalesForce and Battery Ventures.

User Identity Management
Gigya (2006, Mountain View, $106M) – Offers a Customer Identity Management Platform that businesses can use to identify customers, aggregate data & personalize campaigns. Backed by Adobe, Intel, Common Fund, Greenspring Associates and DAG Ventures.

Tag Management
Signal (2009, Chicago, $90M) – Offers a people based cross channel marketing platform. Backed by I2A Fund, Baird Capital, EPIC Ventures, Jumpstart Ventures, Pritzker Group, Silicon Valley Bank and Tommorow Ventures. Combined with BrightTag in 2014.
Tealium (2008, San Diego, $113M) – Offers an enterprise tag management and customer data integration platform. Backed by Bain, Battery Ventures, Georgian Partners, Presidio Ventures, Tenaya Capital and Silver Lake Partners.

Leader board includes all the top funded, IPO and successfully running bootstrapped companies along with their location, founding year and funding amount.